Drawbridge Partners With TRUSTe To Let Consumers Opt Out Of Its Cross-Device Ad Targeting

Mobile ad startup Drawbridge offers technology that helps identify when multiple devices are being used by a single user ? something that's pretty appealing to advertisers, but could also have significant privacy implications. Drawbridge is announcing today that it's partnering with privacy management company TRUSTe so that people who see Drawbridge-served ads can opt out of the targeting. We hear about companies working with TRUSTe all the time ? there are enough of them that announcements can start to feel pretty ho-hum. But the Drawbridge partnership seemed worth pointing out because it's another sign that TRUSTe's AdChoices model, where consumers can opt out of data collection and targeting, is spreading to mobile. And it's also the first time that opting out has applied across multiple devices.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/CJCWoEMmIlc/

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